It may not have all the
allure of New York or Paris but Dakar is quickly making its name as a force to
be reckoned with in fashion stakes.
The recent 10th
annual Fashion week in Dakar attracted an international audience to showcase
what they got in terms of African collections. It is a decade since Senegalese
designer Adama Ndiaye unveiled first show. The city has now earned itself a unique
title-Capital of Franco African Fashion.
This is a very important
milestone for this country and everyone who is an associate of high-end African
fashion.
Helen Jennings, fashion
analysts says that 2012 event was attended by the godfathers of the African fashion who cemented the Dakar’s reputation.
Jennings who is also the
editor of Arise, A London-based fashion magazine that campaigns for the African
fashion, pointed the important difference between English and French inspired
fashion in Africa.
“The Anglophone Africa is
more westernized on the whole and hence gets more attention from the
international community, while Francophone designs, though still contemporary,
veer towards more traditional styles, especially the North African kaftans and
Senegalese Boubou.”
If you are an African
fashion enthusiast, you understand well that this must be a refreshing change
to see such influences on the catwalk. It also helps the same collection to
have a placer in international markets.
However, Jennings added that
Dakar was not the capital of African fashion. There are other capitals such as
Nigeria and South Africa which are the host of Arise Fashion magazine and
Africa fashion week runners respectively.
It’s very interesting to see
how growth has taken place in the African fashion industry in the recent
past. In fact it as become a wider economic boom on this continent, as Jennings
says.
While Africa was previously
seen as a source of anthropological inspiration for international brands only,
the homegrown talents are now standing up to be counted too and riding wave of interest
in Africa’s cultural and economic ascension.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.