Monday, August 20, 2012
Music artist Mya in the design for an African clothing brand
Mya, an
American music artist, is set to design pieces for the next African brand
Kosghie O collections as part of “Koshie O Woman” campaign. The campaign is an initiative which
celebrates a strong, self-assured and bold woman who is capable of juggling
various daily activities while maintaining her fashion and being stylish. Mya is a Koshie O lady and will be
co-designing the name pieces for the spring/Sumer 2013 collection in support of
this campaign.
According
to Nina Baksmaty, founder and director of Koshie O, ‘everyone in the team is excited
to work with Mya. We love her talent and her fashion. It's our belief that
Koshie O and mya will give a storm magic together’.
Samples
of the pieces will be made available for buyers this month and will be
available for buyers in spring next year. Mya is expected to donate 5% of the sales
from her collection to Mercy corps, a global humanitarian agency.
This
will mark the first Koshie O collection where its prints will be applied on
fabrics. The Koshie O woman campaign is allowing women who embody that the
brand stands for to co-design few pieces for Koshie O 2013 spring/summer
collection. Fans of Koshie O will follow the progress of events in the design
process of the celebrities through social media outlets before the pieces are
made available for sale come 2013.
The
brand has become the new flag bearer for the new concept in luxury which teams
the urban aesthetics with refined African craftsmanship in absolutely a contemporary
project. The designer has a focus on premium fabrics that are selected, processed
and hand sewn by Ghanaian dressmakers and artisans. A distinctive way of mixing
style and culture references the represents
African fashion and a step higher.
Labels:
African fashion
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Saturday, August 18, 2012
Fashion and model casting
AWFL
casting was considered a fun and memorable day for those who took part at
Grange Coty Hotel, London. The place boasts a classic but sophisticated layout
which portrays an elegant casino feeling. The model casting took place in the conference
room of Grange where AWFL team shook hands with employees who are setting up.
Away from the stereotypes, the day has a prompt starting and by the after noon,
you could see influx of fashion models,
who would shortly leave and meet industry experts on the panel. Among those on
the panel were editor in chief and director Sinem, Fashion Stylist Sonia, catwalk
Choreographer Julius.
As hours
passed by, more and more talented faces came in, making the judges get spoil
for choice. Though they were able to whittle it down to the best among them,
the judges had a challenging time too the fashion
models on that day of event were definitely set to wow the crowd and confirm
that Africa fashion week London is not only one of a high standard event, but
one which will be remembered.
AWFL fashion fun day flyering at Spitalfields
In that connection,
the Africa fashion week London team,
not long ago, took a trip to Stratford Westfield to grace public with their lovely
faces while informing them more of the AWFL 2012. Everyone who attended the
flyering day was highly enthusiastic and had fun and a very enjoyable time, so
if you were not, you definitely missed a lot.
Most
members of the public enjoyed specifically the sessions of photo taking which
made people look as if they had become fashion models. The enthusiasm was
enjoyed by those who were in the event. The team also gave out 3000 flyers in a
day to the busy crowd of Westfield Street. All this is in the effort of making African fashion shine on the global scene, and that makes another reason for you to
smile.
Labels:
African fashion,
AWFL
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Thursday, August 16, 2012
Colorful South African Nelson Mandela line coming soon to US
Nelson
Mandela, South Africa’s most famous freedom fighter also had a reputation of
sharp dresser will see people in US soon but clothes inspired by him.
A Dallas
based distributor naming itself as Company b says that its 46664 clothing line
was named after the prison number assigned to Nelson Mandela and will be in
stores for the holiday season. According to CEO Aaron Patton “there’s a global
brand which is relevant in Atlanta as it’s in Johannesburg.” Designers have now
captured and integrated the best of South
African fashion style and global trend.
The
company signed a deal with Nelson Mandela Foundation to become exclusive
distributor of the 46664 Fashion
both in the US and Canada. 10% of the sales will go to the foundation which unveiled
the clothing line last year in Nelsons home country. The foundation features
many dazzling garments with unique South African touch including the
traditional patterned shirts (shweshwe).
Patton
says that US has a huge interest in color and prints, “an intelligent, preppy
and yet progressive style among millennial generation”
The
first profit margin of the already selling 46664 clothing for everyone; men,
women and children were meant to finance libraries in the rural provinces of
South Africa. Patton explained that the most of the products is sources and
manufactures in South Africa so as to raise the local fashion industry and create employment opportunities.
While Company
b is yet to sign the deal with any retailers, Patton has hopes for lots of
interest. He has expectations that 46664 will be sold in higher-end
departmental stores and some of the independent retailers. Shoppers are also
waiting till holidays when they will be able to buy items for the summer, which
will be Mandela’s’ 94th birthday on 18th July. This also sounds as good news for the African fashion industry to get some marketing on the international scène, where it has
been doing well in the recent times.
Labels:
South African Fashion
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Saturday, August 11, 2012
African Fashion and Style Week Jamaica 2012
If you are a fan of African clothes and always keen for new
styles and trends, you must have heard of the Style Week Jamaica 2012. Like every
year, this style show normally brings out the most fashionable African dresses
that catch attention of people all across the world. Obviously, you should always
keep an eye on the dates of styles weeks of other kinds along with the Jamaican.
The party at this kind of show is heavy gets your adrenaline rushing. However,
the only problem you might face after seeing this fashion week is that you will
start to want the dresses the models wear but it will be hard to find those. One
good place to find all the latest fashionable African dresses is www.afrawear.com
Sometimes known as the
eeriest fashion week in the Caribbean, Style Week Jamaica is a four day
fashion event. All these four days, you will be in a heaven of style and glamour.
Moreover, there are so many things you will come to learn from these fashion
events that focus solely on African clothes. The even normally occurs at
different locations of the town in four days. What you might like very much is
the City Style accessories show where you will find lots of new African fashion
accessories. And the models they are awesome too. What designers and experts
say is that an ordinary person who has interests in African fashions and styles
but does not know much about them yet can learn a lot of things from the event.
The African clothes exhibited on the show are extremely dynamic and unique from
other African fashions shows.
And if you happen to be one of those ambitious dreamers who want
to be an African fashion designer one day, the event can light up your way. There
are so many internationally acclaimed models that came to the lime light from
the Style Week Jamaica, such as Sam Taylor and Tafari Hinds. Every
year there are new faces and designers coming out of closet because of the
contribution of the event. To be honest, this kind of fashion event is the only
vitality that keeps the life African fashion still on. There are still a lot of
people who adore themselves with African clothes and do not wear and throw them
away afterwards.
Labels:
Accessories,
African Fashions
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Wednesday, August 8, 2012
From the books of memory-Nigerian fashion week highlights top African designers
The African influenced
fashions, from Proenza Schoulerr to Yves St. Laurent’s 1960 collections and the
Derek Lam’s spring 2012 shows, all have featured in designs for last decades.
However, more African designers are using both heritage and
international trend in gaining attention on the world stage.
Some few months ago, Arise
Magazine Fashion week in Lagos, Nigeria for the second year, drew attention to
the different works of the African influenced designers. Around 77 designers presented
their variety of outfits mixing traditional fabrics with the international
aesthetics to elevate the mundane with stylish women’s dresses and offering a
flavor of haute couture in hotel –turned fashion haven separated from hustle
and bustle of megacity of Lagos.
Nduka Obaigbena, This newspaper and Arise Magazine
publisher explained that its time the Africans demonstrate that they can also
contribute to be the best and world class in fashion scene. However, the
struggles affecting the poor and the rich brought havoc in this event which was
meant to run six days. Despite the problems of electricity that hit on the first
two days, the show finally began and drew crowd that embraces African
fashion, not as a sideshow but main component of international fashion and design.
Some of the highlighted African designers included:
Tiffany Amber
Under Folake Folarin, a
creative director of Tiffany Amber, he has been making dresses with Nigeria’s
rich content for 13 years.
Tsemaye Binitie
Paris exhibition on the Alix
Gres. His textured collection included sleeveless and black catsuit festooned
with hand-embroidered vinyl to create a kaleidoscopic effect. He is a young designer
with an experience from a British designer (Stella McCartney) and markets his
designs in London, New York and Lagos.
Loza Maleombho
Is a New York based designer
who unveiled a collection that draws from nomadic Tuareg based on the Sahara desert.
She brought a twist by using West African fabrics such as colorful Ghanaian
kente and Ankara print of Nigeria.
These are some of the
designers whose work has gone to international levels. Their African fashion results are what most African fashionistas
are proud of till to date.
Should you want to get any
of the African fashion clothing form the top Nigerian designers, including plus
size clothing and jackets, we are here to help you get the best.
Labels:
African Designers,
African fashion
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Tuesday, August 7, 2012
Ethical fashion now in Africa
Some term it
as Eco-fashion, while others call it Ethical fashion, whichever way, the main
point is that they talk about the social and environmental conscious fashion.
In 2000, a
report was released that the world’s consumers spent 1 trillion dollars buying clothing outfits. This shows that fashion
world has some power on the economic, political, social and environmental
sectors. Though eco-fashion industry in Africa is still in its infancy, it will
be great to see more of the African
fashion manufacturers and designers start using sustainable processes and materials.
We might go a level higher an overlook the issue and say- clothing is clothing
and fashion is fashion, but is there ay difference? Maybe when you realize that
the beautiful bag you bought recently was made after an animal was streamed
alive, you will understand things better. Ethical fashion is one way of the
many we (consumers) can use in reducing poverty while improving the environment
and make world a better and safer place.
Ethical fashion-definition
According to
EFF-ethical fashion forum, ethical fashion describes the design, retail,
production and retailing of items. It covers range of issues such as pay and
working conditions, sustainable production, fair trade, environment and animal
welfare and such. Ethical fashion in Africa is aiming to address various
problems such as environmental damage, animal cruelty, waste, exploitative forced
labor, use of dangerous chemicals. In a bit to make consumers updates of how
such outfits are produced,
manufacturing partners through ethical brands such as ASOS Africa and SOKO
Kenya offers traceability and transparency.
An eye on Africa
From
research, mostly from the international brands that make use of plethora of raw
resources we have in the fashion scene,
you should realize that most African
designers don’t use these raw materials,
and instead prefers buying, cutting and sewing the materials.
More ethical
industrialists and designers have recognized that organic cotton can be used as
a sustainable alternative. Organic cotton helps in cutting cost, eliminating
need for harmful and expensive chemicals and demand for higher price which in
addition helps in reducing poverty. Scualternatives can be tapped to get more
ethical African fashion practices.
Labels:
Ethical Fashion
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Monday, August 6, 2012
African Fashion and You
Not just the designers and the media who make African fashion
a worldwide hit. It is you and other people who keep buying different African clothes
every month and still want more. Shoppers like you have a much greater effect
on what designs really wind up in the boutiques than you might think.
African-American wedding ceremony customs have borrowed
clothing as well as wedding methods from Western Africa traditions. In the USA,
there are countless boutiques that provide design as well as consultation with
regard to couples who wish to create a marriage that borrows Western Africa
customs. You should know that Africa fabric often originates from European
nations. England as well as Switzerland is recognized for their top quality
waxed material. African materials need unique care. Find the dry cleaner that's
equipped to utilize them. Repeat several symbols out of your wedding fabric
inside your rings as well as invitations to transport the style though. You can
buy African dresses from www.afrawear.com
Up to date age has taken a hugely popular, however highly
questionable, type of clothing to Africa. Recognized in Far eastern Africa as mitumba,
or even white male's clothes, they are the second-hand clothes delivered to
Africa in the Western globe. Although mitumba is really a popular customer item
that women buy a lot, even offered in areas where it's been outlawed, it's
ravaged the neighborhood textile producers who cannot contend with the
marketplace of donated items which are after that sold for gain by many companies.
Conventional African clothes represent various regions'
organic resources as well as agricultural methods. Hence, locally developed
cotton is really a typical aspect in African clothes. However, in the Sahel as
well as in Northern Africa, individuals also make use of camels as well as
sheep wool to weave material. In Western Africa, raffia palm is really a common
fiber. In Western Africa as well as Madagascar, flax and jute comprise the main
textiles. Unmarried women wear bead-work "izincu" bands around their
waists, ankles and also elbows, along with beaded headbands and necklaces. This
usage of color is always to show their particular status as single. Wedded Zulu
females wear a lot more sedate "isicholo" less difficult and "ibhayi"
shawls. Zulu guys traditionally use different animal-hide treatments, depending
on their marital position. Silk is manufactured in East African continent and
Nigeria. And people all over the world just love clothes produced in these
regions.
Labels:
Africa Fashion,
African Clothes,
African textile
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