Tuesday, August 7, 2012
Ethical fashion now in Africa
Some term it
as Eco-fashion, while others call it Ethical fashion, whichever way, the main
point is that they talk about the social and environmental conscious fashion.
In 2000, a
report was released that the world’s consumers spent 1 trillion dollars buying clothing outfits. This shows that fashion
world has some power on the economic, political, social and environmental
sectors. Though eco-fashion industry in Africa is still in its infancy, it will
be great to see more of the African
fashion manufacturers and designers start using sustainable processes and materials.
We might go a level higher an overlook the issue and say- clothing is clothing
and fashion is fashion, but is there ay difference? Maybe when you realize that
the beautiful bag you bought recently was made after an animal was streamed
alive, you will understand things better. Ethical fashion is one way of the
many we (consumers) can use in reducing poverty while improving the environment
and make world a better and safer place.
Ethical fashion-definition
According to
EFF-ethical fashion forum, ethical fashion describes the design, retail,
production and retailing of items. It covers range of issues such as pay and
working conditions, sustainable production, fair trade, environment and animal
welfare and such. Ethical fashion in Africa is aiming to address various
problems such as environmental damage, animal cruelty, waste, exploitative forced
labor, use of dangerous chemicals. In a bit to make consumers updates of how
such outfits are produced,
manufacturing partners through ethical brands such as ASOS Africa and SOKO
Kenya offers traceability and transparency.
An eye on Africa
From
research, mostly from the international brands that make use of plethora of raw
resources we have in the fashion scene,
you should realize that most African
designers don’t use these raw materials,
and instead prefers buying, cutting and sewing the materials.
More ethical
industrialists and designers have recognized that organic cotton can be used as
a sustainable alternative. Organic cotton helps in cutting cost, eliminating
need for harmful and expensive chemicals and demand for higher price which in
addition helps in reducing poverty. Scualternatives can be tapped to get more
ethical African fashion practices.
Labels:
Ethical Fashion
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