Thursday, August 16, 2012
Colorful South African Nelson Mandela line coming soon to US
Nelson
Mandela, South Africa’s most famous freedom fighter also had a reputation of
sharp dresser will see people in US soon but clothes inspired by him.
A Dallas
based distributor naming itself as Company b says that its 46664 clothing line
was named after the prison number assigned to Nelson Mandela and will be in
stores for the holiday season. According to CEO Aaron Patton “there’s a global
brand which is relevant in Atlanta as it’s in Johannesburg.” Designers have now
captured and integrated the best of South
African fashion style and global trend.
The
company signed a deal with Nelson Mandela Foundation to become exclusive
distributor of the 46664 Fashion
both in the US and Canada. 10% of the sales will go to the foundation which unveiled
the clothing line last year in Nelsons home country. The foundation features
many dazzling garments with unique South African touch including the
traditional patterned shirts (shweshwe).
Patton
says that US has a huge interest in color and prints, “an intelligent, preppy
and yet progressive style among millennial generation”
The
first profit margin of the already selling 46664 clothing for everyone; men,
women and children were meant to finance libraries in the rural provinces of
South Africa. Patton explained that the most of the products is sources and
manufactures in South Africa so as to raise the local fashion industry and create employment opportunities.
While Company
b is yet to sign the deal with any retailers, Patton has hopes for lots of
interest. He has expectations that 46664 will be sold in higher-end
departmental stores and some of the independent retailers. Shoppers are also
waiting till holidays when they will be able to buy items for the summer, which
will be Mandela’s’ 94th birthday on 18th July. This also sounds as good news for the African fashion industry to get some marketing on the international scène, where it has
been doing well in the recent times.
Labels:
South African Fashion
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