Dakar fashion week last
month celebrated its 10 years with biggest lineup yet. Organizers of the event
aimed to reach the heights of fashion weeks in New York and Paris while maintaining
African. High fashion is not as new
thing in Africa. According to Adama Ndiaye “the fashion had its own special
quality.”
“We do one by one. We do not
send it to the factory because we lack a big factory. This is a thing we’ve
been doing forever.” Continues Ndiaye. However, like any other industry in the continent,
African fashion is still developing.
To assist in make some
milestones, Ndiaye started the Dakar Fashion Week. Ten years along, the event
has drawn attention of industry notables from different parts of Africa and the
entire world as well.
Originally, Marcial Tapolo
from Cameroon came from Paris to participate for a 2nd time. “Its
like one of those high-class shows she’s trying to do a very sophisticated and
rare fashion show in Africa.” Puts Marcial.
Despite the presence of
international designers, most of the talent is local, in deliberate
effort to showcase models and designers from Senegal. Arame Sarr is another person
who has been attending both the Paris and New York fashion weeks, but in her view,
“I prefer this one because I myself am a Senegalese. So for me, its one of the
best because we can show to everyone in this world that fashion is great in
Africa and it began here.”
Everybody should understand
that fashion is not for people who can afford it. Fashion is like music, it’s like
painting. Fashion makes you feel good and it’s the same here in Dakar” Diaye
says.
In the marketing of 10th
year and confront the exclusivity frequently found in the fashion industry, the
first show of the week was open to the public thousands of people came to the
middle of Dakar to view different African fashion
collections.
Since it’s entirely
self-sustaining, the fashion week is a net boost to the economy of Senegal and
fashion scene as well.
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