Monday, August 20, 2012
Music artist Mya in the design for an African clothing brand
Mya, an
American music artist, is set to design pieces for the next African brand
Kosghie O collections as part of “Koshie O Woman” campaign. The campaign is an initiative which
celebrates a strong, self-assured and bold woman who is capable of juggling
various daily activities while maintaining her fashion and being stylish. Mya is a Koshie O lady and will be
co-designing the name pieces for the spring/Sumer 2013 collection in support of
this campaign.
According
to Nina Baksmaty, founder and director of Koshie O, ‘everyone in the team is excited
to work with Mya. We love her talent and her fashion. It's our belief that
Koshie O and mya will give a storm magic together’.
Samples
of the pieces will be made available for buyers this month and will be
available for buyers in spring next year. Mya is expected to donate 5% of the sales
from her collection to Mercy corps, a global humanitarian agency.
This
will mark the first Koshie O collection where its prints will be applied on
fabrics. The Koshie O woman campaign is allowing women who embody that the
brand stands for to co-design few pieces for Koshie O 2013 spring/summer
collection. Fans of Koshie O will follow the progress of events in the design
process of the celebrities through social media outlets before the pieces are
made available for sale come 2013.
The
brand has become the new flag bearer for the new concept in luxury which teams
the urban aesthetics with refined African craftsmanship in absolutely a contemporary
project. The designer has a focus on premium fabrics that are selected, processed
and hand sewn by Ghanaian dressmakers and artisans. A distinctive way of mixing
style and culture references the represents
African fashion and a step higher.
Labels:
African fashion
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